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Department of Business and Economics

Interview in DER SPIEGEL

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Prof. Dr. Lorenz Graf-Vlachy gives interview on the link between language in startup pitches and financing success

In an interview with DER SPIEGEL, Prof. Dr. Lorenz Graf-Vlachy was asked about his recent study on the link between cognitively complex language in startup pitches and the financing success of the respective startups. He explained why cognitively complex language is a helpful signal to investors, giving them the confidence that the pitching founders have really thought through their startup and are aware of the complexity of their endeavour.

Interview (in German): https://www.spiegel.de/karriere/start-ups-komplexe-sprache-kommt-bei-investoren-besser-an-a-e6e0f617-d9c3-407e-9acb-57ea2cd60cb0

Study: https://doi.org/10.1177/10422587251347042