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Department of Business and Economics

Dr. Fabian Barthel holds guest lecture on strategic challenges at Vytal

Guest lecture by Dr. Fabian Barthel, Co-Founder of Vytal © Vytal

As part of our class "Strategic Management", Dr. Fabian Barthel, Co-Founder of Vytal, held an inspiring guest lecture on reusable packaging

To top off our class "Strategic Management", Dr. Fabian Barthel, Co-Founder of Vytal, gave a guest lecture on strategic decisions and strategic challenges in the reusable packaging market for take-away and delivery food. Vytal seeks to reduce the amount of disposable tableware and plastic waste through reusable packaging. He emphasized the importance of business model choice and pointed out a variety of growth strategies in the early stages of a startup. He also highlighted how important it is that incentive systems and business model are in line with a company's mission.

After his presentation, Dr. Barthel took time to answer questions from students. We would like to thank him for his extremely informative guest lecture!

You can find more information on Vytal here: vytal.org