The lecture on Strategic Management will be held in an asynchronous format in the summer term 2024.
|Module:||Module 8a-d: Unternehmensführung I|
|Lecturer:||Prof. Dr. Lorenz Graf-Vlachy|
|Scope / Credits:||4 SWS / 7,5 Credits|
|Course Type:||Lecture and Exercise|
|Date and Location:||Lecture: Video every Monday |
Exercise: The exercise will be held in presence (dates and room to be announced)
|Beginning:||Lecture: tba |
|Exam:||90 minutes exam|
This module discusses the foundational concepts of strategic management. It covers various issues related to strategic analysis, strategy formulation, and strategic choice and decision-making, as well as different aspects of strategy implementation. Beyond business strategy, the module will also cover some basic elements of corporate strategy. Finally, the module includes sessions on innovation strategies and strategies for digital platforms.