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Fakultät Wirtschaftswissenschaften

Strategic Management

Module: Module 8a-d: Unternehmensführung I
Course: Strategic Management
Lecturer: Prof. Dr. Lorenz Graf-Vlachy
Scope / Credits: 4 SWS / 7,5 Credits
Course Type: Lecture (online) and Exercise
Language: English
Date and Location: Lecture: The lecture will be held asynchronous and online
Exercise: Wednesdays, 4 p.m. - 6 p.m. (EF50 HS3)
Beginning: Lecture: 08.04.2024
Exercise: 10.04.2024
Exam: 90  minutes exam

Content Overview

This module discusses the foundational concepts of strategic management. It covers various issues related to strategic analysis, strategy formulation, and strategic choice and decision-making, as well as different aspects of strategy implementation. Beyond business strategy, the module will also cover some basic elements of corporate strategy. Finally, the module includes sessions on innovation strategies and strategies for digital platforms.

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